Forecasting methods are techniques used to predict future outcomes based on historical data and analysis. They are widely applied in business, economics, supply chain management, and many other fields to support planning and decision-making.
Forecasting has been used for centuries, from predicting harvests to economic cycles. Modern forecasting methods range from simple statistical tools to advanced machine learning models. The choice of method depends on data availability, complexity, and required accuracy.
Forecasting methods are usually divided into two main categories:
Key features of good forecasts include accuracy, reliability, and the ability to adapt to changing conditions.
Applications / Examples
For example, a retailer may use time series forecasting to predict sales peaks during holidays, while also applying qualitative judgement to account for new fashion trends.
Forecasting methods help organisations reduce uncertainty and prepare for the future. They support strategic planning, risk management, and resource allocation. The integration of both qualitative and quantitative approaches often leads to the most reliable results.