Cross-correlation is a statistical method used to measure the relationship between two different time series. It identifies whether changes in one series are related to changes in another, often at different time lags.
While auto-correlation measures the internal dependency of one series with its past values, cross-correlation compares two distinct series. This makes it especially useful for detecting lead-lag relationships, where one variable may predict or influence another.
Example: A retailer may find that advertising spend (series A) is positively cross-correlated with sales (series B) at a lag of one week, meaning ads drive sales after a short delay.
Cross-correlation helps reveal cause-and-effect patterns, detect delayed effects, and build predictive models. However, spurious correlations can occur if both series are driven by a common trend, so results should be interpreted with caution.
See also