Continuous data refers to quantitative information that can take on an infinite number of values within a range. Unlike attribute (categorical) data, continuous data can be measured with precision and broken down into smaller units.
In statistics, continuous data belong to the interval or ratio scale. They allow for more detailed analysis because they can capture variations in magnitude rather than just group membership.
Examples: time, temperature, length, weight, or revenue.
For instance, a call centre may measure “average call duration” in minutes and seconds.
Continuous data provide greater analytical power than attribute data, enabling advanced modelling, prediction, and decision-making. In Lean Six Sigma, continuous data are preferred because they allow more sensitive detection of process changes.