Business Process Redesign (BPR) is a management strategy that involves fundamentally rethinking and radically redesigning business processes to achieve dramatic improvements in performance. Rather than focusing on incremental change, BPR aims for breakthrough results in areas such as cost, quality, service, and speed.
The concept of BPR became widely known in the early 1990s, particularly through the work of Michael Hammer and James Champy. They argued that outdated processes, often built around traditional hierarchical structures, prevented organisations from achieving their full potential. BPR called for organisations to start from a “blank slate” and design processes around customer needs and value creation. Although popular, BPR also faced criticism when companies misapplied it, leading to downsizing without genuine process improvement.