ADAM is a simple problem-solving and improvement technique used in Lean and continuous improvement. The acronym stands for Add, Delete, Alter (or Modify), and Move (or Combine). By asking these four questions, teams can challenge existing processes and come up with creative ways to improve.
The ADAM method is inspired by creativity and design-thinking approaches. It became popular in Lean projects and Kaizen workshops as a structured way to brainstorm changes. Instead of asking teams to “think of ideas,” ADAM gives a framework to guide discussion and spark improvement.
ADAM can be applied in Kaizen workshops, product design, or process reviews. For example, during a Lean event, a team may use ADAM to reduce delays in a customer service process.
The ADAM method encourages structured creativity. It helps teams move past routine thinking, identify waste, and design smarter processes. Because it is simple, it works well in group sessions and supports a culture of continuous improvement.