In the Lean world, it is consumer first. Without that, the company has walked off. The customer is the reason the product or service was a hit and how make purchases with his own money.
So, where to begin with? First, there is a need to understand what the clients’ true demands are. What do they value? What do they want to put their money into?
Lean method is centered on the consumer. It involves delivering products right on time without damage and in less time without needless defects.
In Lean, the customer selects which steps in a process generate benefit. An activity is classified as added value if it meets the following three requirements:
In conclusion, the Define phase sets the inevitable course for the improvement projects to be focused on the needs of the customer and goals of the company. The Lean methodology sets the customer’s needs as the highest value that has to be delivered, and the commitment to quality is above anything else.